Innovation doesn’t happen in a straight line. It requires experimentation and adaptation. Doing the same thing again and again isn’t innovation – it’s insanity. On the 24th February, Haines McGregor assembles some of the most influential figures in the Food & Drink sector for a roundtable discussion assessing the nature of innovation. Speakers include:

• Paul Thomas, International Insight Director, Beam Suntory
• Brendan Williams, Ex Global Marketing Director, Carlsberg Group and Founder, The Free Consultancy
• Alicia Jitaru, European Brand Director, Mars Petcare

We look at why so many brands are still failing at innovation - and ask if they’re looking at innovation in the wrong way. The expert panel will explore the tangible decisions brands can make to stack the odds of breakthrough innovation in their favour – as well as busting some of the most common myths surrounding the process of unearthing groundbreaking ideas. Talking points include:

• Winning From Defeat: how to protect your ideas against survivorship bias and what to take from failures
• Consumer vs Culture vs Commercial: what to prioritise
• Research Killer: how research should fit into the innovation process
• Internalisms: tips and tricks to get your innovation out the door

Join us on the 24th February at 1pm GMT.